ss 25 active Collection

Layout

Photo Selection

Typography

Casting

Design

Art Direction

Background

Developed creative for the launch of the Amazon Essentials Activewear Collection, an influencer collaboration with Acquired Style and Lauren Wolfe. The campaign introduced the new FormFlex fabric, highlighting its moisture-wicking, breathable, and supportive performance while reinforcing Amazon Essentials' commitment to delivering premium-quality activewear at an exceptional value.

Challenge

Design a campaign that balanced two objectives: helping Amazon Essentials break through the saturated activewear category while maintaining its established identity as a trusted source for affordable wardrobe staples. The campaign needed to reposition the brand as a credible player in activewear by highlighting style, performance, and value in a cohesive visual story.

Process

Designed all the assets for the launch of the Amazon Essentials Activewear Collection, a collaboration with influencers Acquired Style and Lauren Wolfe.

The campaign introduced the new FormFlex fabric, highlighting its moisture-wicking, breathable, and supportive performance.