the problem

How might we help shoppers be more aware of the environmental impacts of fast fashion and encourage them to be sustainably conscious with their shopping habits?

 
 

Educate shoppers on the negative impacts of fast fashion and to encourage them to shop with intent

Provide a trouble-free way of searching for verified and responsible brands

Empower shoppers to make a difference in the world through their purchases

 

18-35 years of age
They are heavily into fashion and looking to build a long-lasting wardrobe
Takes pride in their personal style
They are ready to drop a few hundred dollars on one purchase of 3-5 items at a time
Values sustainability or is aware and eager to make a change

 

Needs an emphasis on filters and categories, especially when it comes to sustainable options (material, pricing, sourcing, carbon footprint)

When browsing for new clothes, they want alternate images of how clothing is styled and how it looks on a model to help influence their choice and minimize returns

Most do not relate to current brands who promote sustainability, branding doesn’t fit their aesthetic, therefore, they don’t bother browsing

Many find sustainable terms to be foreign and would like an educational aspect. They would like to exactly what their shopping for

 

Key features

  • Homepage showcased different curated collections, made it easy for browsers and allowed for discovery

  • Dislike and like buttons to help curate products for shoppers

  • Offers users to take a quiz to better help curate collections

What’s needed

  • a feature to search by uploading an image or a link for similar products

  • more in-depth questionnaire and filters to help curate collections that include different aspects sustainable clothing

  • Icons or indications that represented different sustainable traits of each products

 

the solution

For the fashion conscious who are looking to build or upgrade their capsule wardrobe, our sustainable styling app suggests higher quality alternatives to your fast fashion favorites so that you can build your capsule wardrobe guilt-free.