realself shop

Layout

Art Direction

Typography

Design

Photo Selection

background

RealSelf introduces RealSelf Shop, a new online store offering reliable information on expertly chosen and dermatologist recommended skin care products.

My main objective was to help prepare the shop for launch, which includes designing the landing page, brand pages, email blast and social media posts.

challenges

This was RealSelf’s first time in the e-commerce beauty space, I needed to research as much as I could about the industry . Working with vendors to get product and lifestyle imagery that matched our standards was difficult.

We had hundreds of SKUs to prepare for the shop, needed to find the balance between working on those and the launch

process

I researched skincare industry trends to inform design decisions and collaborated with the UX team to create a cohesive shopping experience. I also assisted with the art direction of product shots, ensuring the visuals aligned with the brand and enhanced the overall customer experience.

Creative Direction Amy Belledin | Designer Gjeryl Fajardo | Copywriter Erika Fitzgerald