DRess for success

Summary: Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence. We designed digital assets to promote the organization’s clothing auction.

Concept: Our concept was to keep the styling and propping to a minimum and to allow the clothing to speak for itself. Our design went the editorial route to mimic the luxury items that were being auctioned. Our neutral color palette resembles fall season, which is when the auctions occurs.

Photographer Sarah Rolf | Stylist Alyssa Cornell-Blanco | Designer Gjeryl Fajardo / Mari Heo | Copywriter Caroline Emde