Sports & outdoors
Layout
Wireframing
Typography
Design
Photo Selection
Background
Sports & Outdoors provides a large selection of products from hundreds of categories. One of my most challenging but rewarding projects was redesigning the category pages. I redesigned ten pages for mobile and desktop with updated layouts and imagery and developed templates to be applied to other pages. Each quarter, each page is refreshed to reflect the current season.
goals
The goal of this project was to redesign a series of Sports & Outdoors landing pages to create a more elevated, cohesive shopping experience while building a flexible design system that could be easily refreshed for future seasonal campaigns. The redesign needed to showcase the breadth of the category while supporting the marketing team's long-term content strategy.
barriers
As my first large-scale landing page redesign, I had to quickly learn campaign workflows while balancing creative and technical constraints. A key challenge was sourcing lifestyle imagery that blended seamlessly with our original photography, maintaining an aspirational yet approachable aesthetic across all pages.
process
I collaborated closely with the marketing team to understand both customer and business needs, familiarized myself with their campaign workflow using Airtable and Quip, and sought guidance from fellow designers to learn best practices for building scalable campaigns in Symphony. This process helped me deliver designs that were both visually engaging and easy to maintain for future seasonal updates.
Module exploration
Image sourcing
