Sports & outdoors

Layout

Wireframing

Typography

Design

Photo Selection

Background

Amazon Sports & Outdoors features hundreds of product categories, each requiring seasonal marketing updates. The marketing team needed 13+ existing landing pages redesigned with a more cohesive structure that could easily evolve across future seasons. This was my opportunity to own the redesign and campaign, building process end to end.

Goal

Create a flexible design system that could accommodate the varying content and product needs of each page while making the campaign production process faster, more collaborative, and scalable.

My role

I first evaluated the existing pages to identify gaps in hierarchy, content organization, and consistency, then partnered with marketing to understand the goals and consumer needs behind each page. With limited brand direction beyond Amazon’s core color palette, I developed an elevated but approachable visual direction and sourced imagery to complement the limited campaign photography.

Recognizing the pages could contain 40+ links each, I designed 30+ modular Figma templates that could be interchanged based on seasonal and marketing needs. I also restructured the workflow so modules could be exported directly from Figma, eliminating the need to move assets into Photoshop for slicing.

Module exploration

Image sourcing

results

Created a scalable system of 30+ modular templates that increased design efficiency by 45% and reduced asset preparation time by 60%. The system gave designers a faster, more collaborative way to build campaigns while creating a cohesive experience across 13+ landing pages.