sosyal
User Research/Interview
Design Systems
Data Collection
Design Strategy
UI/UX Design
Background
Sosyal is a capstone UX project completed as part of my Certificate in UX & Visual Interface Design. The project involved designing a high-fidelity mobile app prototype from concept to completion, applying the end-to-end UX design process.
This included defining user needs through research, ideating and validating solutions, creating interactive prototypes, conducting usability testing, and refining the final experience through visual and interface design.
The problem
How might we help shoppers be more aware of the environmental impacts of fast fashion and encourage them to be sustainably conscious with their shopping habits?
our Goals
Educate shoppers on the negative impacts of fast fashion and to encourage them to shop with intent
Provide a trouble-free way of searching for verified and responsible brands
Empower shoppers to make a difference in the world through their purchases
Our Users
18-35 years of age
They are heavily into fashion and looking to build a long-lasting wardrobe
Takes pride in their personal style
They are ready to drop a few hundred dollars on one purchase of 3-5 items at a time
Values sustainability or is aware and eager to make a change
Their needs
Needs an emphasis on filters and categories, especially when it comes to sustainable options (material, pricing, sourcing, carbon footprint)
When browsing for new clothes, they want alternate images of how clothing is styled and how it looks on a model to help influence their choice and minimize returns
Most do not relate to current brands who promote sustainability, branding doesn’t fit their aesthetic, therefore, they don’t bother browsing
Many find sustainable terms to be foreign and would like an educational aspect. They would like to exactly what their shopping for
the competition
Key features
Homepage showcased different curated collections, made it easy for browsers and allowed for discovery
Dislike and like buttons to help curate products for shoppers
Offers users to take a quiz to better help curate collections
What’s needed
a feature to search by uploading an image or a link for similar products
more in-depth questionnaire and filters to help curate collections that include different aspects sustainable clothing
Icons or indications that represented different sustainable traits of each products
the solution
For the fashion conscious who are looking to build or upgrade their capsule wardrobe, our sustainable styling app suggests higher quality alternatives to your fast fashion favorites so that you can build your capsule wardrobe guilt-free.
Our process
Site map
Mood board
Our process
Wireframes
Style guide
