most worth it
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The year's top surgical and noninvasive cosmetic procedures are compiled in the RealSelf Worth It ranking. Based on consumers' Worth It Ratings, this ranking honors the best-rated cosmetic treatments of the year.
For the 2022 Ranking we wanted to revamp the campaign to align with the new refreshed brand. The campaign carries a great deal of information so our goal was to keep the design clear and concise, but still bold and impactful with the new brand colors and fonts. This is the first campaign of the year and the use the new brand guidelines so it was important that this set a tone for all future creative.
challenges
This campaign was the first to implement the updated brand guidelines, establishing a new visual direction for future marketing efforts. I redesigned the experience for more than 40 procedures, creating a navigation system that made it easier for users to quickly find relevant content.
Working within the constraint of using only existing in-house imagery, I developed a creative cropping strategy to differentiate procedures with overlapping body parts. This approach created a more cohesive and visually engaging experience while maximizing the available assets.
process
Competitor badges
Previous Most Worth It badges
Badge exploration
Card exploration
Most Worth It 2022 badge
The overall design was designed to resemble a seal and to convey the approval of the treatment. With the updated colors and font from the brand guidelines refresh allow the seal to stand out and give more of a presence. The market is saturated with “top lists” and most badges use similar colors. This sapphire color provokes trustworthiness, which is essential when sharing information about procedures.
Creative Direction Amy Belledin | Designer Gjeryl Fajardo | Copywriter Rachel Krause
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